Building
better products
through systems
thinking and
customer insight.

I believe great teams make better products.

I started as a web designer because I loved the intersection of art and technology. That passion led me through UI development, UI/UX design and product management, and today I lead UX as a director. Through every role, I've stayed close to the work. I still map flows, run research, build prototypes and sweat the UI details, because that's where I do my best thinking.

I'm also energized by helping the people around me do great work. I believe in organized workflows and consistent processes, not because process is the point, but because it frees people from chaos and lets them focus on what they're actually building. Whether I'm leading a team or embedded in one, my goal is the same: keep user empathy and systems thinking at the center of every decision, and get everything else out of the way.